Over the years, the global haircare market has changed dramatically with the emergence of new formulas for shampoos, sprays, conditioners, and customized hair products. Although 2019 is yet to end, the United States has already generated USD 12 million in total revenue from the haircare market.
The average American spends roughly USD 89.99 on hair care products annually. According to Statista, consumers nowadays are looking for eco-friendly, natural, organic, private label hair products.
Trends show that customer awareness of harmful hair chemicals gave rise to the increase of organic usage. At present, organic ingredients like argan, marula, almond, and coconut are among the popular elements used in natural hair products.
The study added that most hair care products are targeted towards those seeking to increase length, shine, and volume. Here’s why you should consider private label hair products to enhance your business profits.
- They are Personalized for Customers
Personalization is perhaps the most significant advantage of private label hair products. These products use customized package designs and formulations that are geared to please customers and increase the bottom line.
80% of customers are more likely to purchase a service or product from brands that provide a personalized experience.
A 2019 Privacy Report by Smarter HQ further indicated that 72% of consumers only engaged with products that are customized to their specific interests.
- They are Natural and Organic
Unlike other solutions, private label hair care products use natural and organic properties to keep anyone’s hair healthy. All are made in the US, are paraben-free, cruelty-free, color-safe, and professional grade. The hair care segment dominated the global natural and organic personal care in 2017, with a value of roughly 30 percent.
In other words, marketing private label products will bring in more profits to your operation. A report Cision added that hair care is projected to keep its dominant position until 2028.
- Achieve High Efficiency
Another advantage of working with a private label skin care company like Dreamline Beauty is having products made using cutting-edge ingredients based on the latest skincare research. This translates into your products delivering a higher level of quality and effectiveness.
Teaming up with the manufacturer ensures that the process is made more efficient and effective. Everything gets done with an increased level of quality when everyone is enabled to work within their area of expertise.
What Should You Look for in a Private Label Manufacturer?
Developing a private label hair product can provide you more control over branding, profitability, pricing, and production. Finding a trusted private label manufacturer can help your business reach unprecedented success.
However, it can be demanding as you have to consider factors like reliability, liability, quality, and legality issues. A manufacturer that has a track record in your niche and specializes in creating products of your liking is what you should look for.
Ask about the pricing for minimum quantities, shipping costs, sample products, and discounts to set a budget.
You can ask for samples of the label product made so that you can test them out before it hits the market. You can check out the factory to supervise the process of production before deciding on a manufacturer.
Inquire about the manufacturer about delivery time. Any delay in your private label product will result in unhappy customers and lost revenue.
